The Reporters without Borders action has had quite an impact, not only in the Spanish journalism sector, but also in international Spanish-speaking press circles, where numerous off and online media have echoed the initiative. Both the agency and the client posted the video on YouTube, so that the spot could be viewed and spread via alternative channels. In March 2008, it had accumulated over 40,000 visits, not counting the viral e-mail with the spot attached, sent out to all the e-mail addresses in our agency network. Part of the spot went out at prime time on the major Spanish news programmes.