The ‘Prime changes everything’ campaign takes well-known stories or moments in history and reimagines them for the better. The protagonists use the benefits of a Prime membership to overcome their challenges so they can nail it at life.

In our version of Cleopatra, the power hungry queen was behaving like a bit of a diva. Enter the solution: Amazon Prime Video, watching ‘Coming to America 2’ she realises rulers can give back so she orders some gifts on Prime One Day delivery changing the workplace toxicity into a place of equality and respect.