Cannes Lions
LUCKY GENERALS, London / AMAZON / 2019
Overview
Entries
Credits
Background
Ilana Glazer and Abbi Jacobson are the writers and stars of the Comedy Central series ‘Broad City’.
Mark and Scott Kelly are twin brother NASA Astronauts famous for the time they’ve spent on the International Space Station.
Execution
The scale of this commercial - whether that's the hot tub stunt, space station, or array of celebrity 'beta-testers' - is fitting for the biggest American sporting event, Super Bowl.
The mix of celebrities appeal to the wide-ranging US audience tuning in to watch the game.
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