In Japan, the advertisements of mail-order or distribution is mainly dominated by ones that focus on bargain offer or something that satisfies one’s desire of possession.

A couple had a baby and gained a new family member in their life with a dog.

With the couple being busy taking care of the baby, they cannot give much attention to the dog.

Since the baby scared of the dog, the dog is left alone out of the family and starts to feel isolated.

What the father bought from Amazon, when he saw the situation, was a lion’s mane that dog could wear.

This was an idea he came up with when he saw the baby’s favorite stuffed lion.

The dog enters the room with lion’s mane on it. Then comes the tense moment when they see how the baby reacts to it.

We made a TVC and online movie, featuring a couple that gained a new family member. It shows the relationship of the baby and a pet dog, who starts to feel isolated.

With the couple being busy taking care of the baby, and the baby

being scared of the dog, the dog is left alone out of the family.

What the father bought, when he saw the situation, was a lion’s mane.

This was an idea he came up with when he saw the baby’s favorite

stuffed lion, but…

Then comes the tense moment when they see how the baby reacts to it.