With the launching of Capital One’s Prime+1 Card, a microsite was created to fully explain the benefits of a card with a low interest rate. Deviating from the traditional bank norm, Capital One decided to explain their card in a fun and unique way. And so George was born. As George and his family embark on everyday expenditures, the narrator opens his eyes to how things add up simply by how much other credit cards charge in interest. With three separate stories the user gets to interact with George and together they learn the benefits of the Capital One Prime+1.