Cannes Lions

PRINTED BANKS

METROPOLITANREPUBLIC, Johannesburg / MTN / 2013

Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Execution

By printing virtual ATM’s and inserting them in Uganda’s largest newspapers.

All over Uganda people could use these posters to sign up for and engage with mobile money.

Outcome

To date over 1 billion dollars has been transferred through mobile money.

Today Ugandans have an effective way to transfer and move their money around. In Uganda it is now easier for people to open bank accounts, pay utilities, taxi fare, buy food and live better.

Similar Campaigns

12 items

WORLDSLONGESTSHARE SELFIE BANNER

AQUA, Johannesburg

WORLDSLONGESTSHARE SELFIE BANNER

2014, MTN

(opens in a new tab)