Cannes Lions
METROPOLITANREPUBLIC, Johannesburg / MTN / 2013
Overview
Entries
Credits
Execution
By printing virtual ATM’s and inserting them in Uganda’s largest newspapers.
All over Uganda people could use these posters to sign up for and engage with mobile money.
Outcome
To date over 1 billion dollars has been transferred through mobile money.
Today Ugandans have an effective way to transfer and move their money around. In Uganda it is now easier for people to open bank accounts, pay utilities, taxi fare, buy food and live better.
Similar Campaigns
12 items