Cannes Lions

WORLDSLONGESTSHARE SELFIE BANNER

AQUA, Johannesburg / MTN / 2014

Presentation Image
Presentation Image
Case Film
Case Film
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Overview

Entries

Credits

Overview

Execution

Finally a banner that made people smile.

For the first time ever, people could take a selfie with a banner - smiles, finger pistols, million dollar stares they were all there. This content was then uploaded to worldslongestshare.co.za A bold initiative that knitted together campaign specific shares and housed them on an aggregated platform.

Outcome

We created the worlds longest share 14,708 unique pieces of content and in doing so highlighted MTN's data services.

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