In 2007, HP decided to take its focus further, making its products more personal. With Gwen Stefani and Jake Burton's spots as its broadcast component, HP launched an effort to provide customisable content from birth announcements to business cards via its websites. As a bonus, all offered content was designed by Gwen Stefani, Jake Burton or Paula Scher.

We worked with superstar Gwen Stefani to design a customizable book, greeting cards and hugely popular Harajuku Girl paper dolls. We partnered with designer Paula Scher to create elegant marketing materials for small businesses. And we built a site showcasing how Jake Burton turned a passion for snowboarding into a multi-million dollar industry. Additionally, we created two TV spots featuring Stefani and Burton, which served as an elegant invitation to explore the web experience.