Cannes Lions

PLAY LIKE THAT - SOUND

NEWSUN/JWT ADVERTISING, Guangzhou / HUAWEI / 2014

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“Long Live Entertainment” is the creative idea for the Huawei Mediapad 10.Link campaign, which majorly introduced the powerful entertainment functions of the pad. The video was created in a way to resonate with the target audience of movie lovers, game players, etc.

To experience something from the Jurassic period is very difficult today without being in a movie studio with all the machines to create the different sound effects. With the Huawei MediaPad 10 Link + we are able to put ourselves in such an environment. The family in this spot has done such a thing; with the pad’s amazing DTS stereo effect you can let your imagination turn to reality.

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