Cannes Lions

SUBARU OUTBACK

ONE SKY, Tokyo / FUJI / 2005

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Overview

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Overview

Description

The client's brief for this site was to target users - males in their 50's - by showing them how their lifestyle can be expanded by obtaining SUBARU OUTBACK.

We carefully selected endorsers and portrayed their day, spent with SUBARU OUTBACK. We avoided giving the site too much interactivity. Rather, the interface was designed so that navigating through the site would feel akin to browsing through a magazine.

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