The main objective of this site is to establish SUBARU B4 as a "premium brand" but without bombarding the users with information, as automobile related websites very often do.

We aimed to create a site the user can enjoy as though they are in a theatre, relaxed in a comfortable chair, with high quality sound and visual, so that the experience itself becomes "premium." This way, the car itself leaves users with a strong impression and they are able to understand the premium quality of SUBARU B4, not so much intellectually, but more emotionally.