Cannes Lions

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THE BRAND AGENCY, Perth / ROAD SAFETY COMMISSION / 2017

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Paul loves his social soccer team. And he loves playing in goal. He

wouldn’t dream of having a beer before a game, that would slow

him down, maybe mess with his reaction time. Yeah but, he doesn’t

have the same view of reaction time while driving. Which isn’t so

cool. Especially when he gets pulled over and breathalysed.

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