Cannes Lions

Prison of the Head

& CREATIVE LAB, Shanghai / AMNESTY INTERNATIONAL / 2016

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Overview

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Credits

Overview

Description

We created a series of impressive poster. We chose those ‘heads’ of dictatorships, such as Kim Jong-un and Robert Gabriel Mugabe and made their figures into illustrations. The heads are consist of wire mesh, inferring their ‘mind prison’. Through the mesh, dark figures of the prisoners are revealed, being cruelly tortured or executed. The scene symbolizes that the dissidents are trampled over by the authoritarian. The powerful vision expresses our concern to human rights.

Execution

We chose those ‘heads’ of dictatorships, such as Kim Jong-un and Robert Gabriel Mugabe and made their figures into illustrations. The heads are consist of wire mesh, inferring their ‘mind prison’. Through the mesh, dark figures of the prisoners are revealed, being cruelly tortured or executed. The scene symbolizes that the dissidents are trampled over by the authoritarian. The powerful vision expresses our concern to human rights.

Outcome

Since the release of the poster, we have enhanced people’s awareness of Amnesty International, driven more attention to human rights issues and attracted more helping hands.

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