Cannes Lions
FISCHER FALA, Sao Paulo / HENKEL / 2012
Overview
Entries
Credits
Description
Communicate corrective Pritt with a focus on young target. The main benefit of the product (correction of errors) should be the centre of the idea.
Execution
The idea was to use famous texts made of matchsticks, when you write with a pen, it takes great concentration and care as a small mistake can ruin everything by making you start all over. Thus, we show that it is important to always have the Pritt correction pen.
Outcome
Sales have increased considerably over the same period last year.
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