Cannes Lions

PRITT

FISCHER FALA, Sao Paulo / HENKEL / 2012

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Overview

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Credits

Overview

Description

Communicate corrective Pritt with a focus on young target. The main benefit of the product (correction of errors) should be the centre of the idea.

Execution

The idea was to use famous texts made ​​of matchsticks, when you write with a pen, it takes great concentration and care as a small mistake can ruin everything by making you start all over. Thus, we show that it is important to always have the Pritt correction pen.

Outcome

Sales have increased considerably over the same period last year.

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