Cannes Lions

PRIUS

SAATCHI & SAATCHI LA, Los Angeles / TOYOTA / 2010

Overview

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Overview

Description

The 3rd generation Prius launch introduced the Prius as the car that represents “Harmony between man, nature and machine.” The TV spots use people as pixels to bring this theme to life in colorful and fantastic scenes, spreading optimism and reinforcing the idea that the Prius is an icon of progress.

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12 items

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