Cannes Lions

PRIVACY SHOW

DENTSU PLUS, Bangkok / DPLUS INTERTRADE CO. / 2015

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Case Film

Overview

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Credits

Overview

Description

We set up the “Privacy Show” among crowded people in public areas to make our targets feel the real experience when the privacy has been abused by curious passing-by people .With this new tactic, people realize and are aware of the importance of screen privacy.

Execution

We set up “The Privacy Show” in crowded Siam Square in the heart of Bangkok by having stunts with big screen connecting to their mobile phone and tablet’s screens to demonstrate their privacy has been abused by curious passing-by people and communicate our product benefit story to those people at the same time.

Outcome

People realize and are aware of the importance of screen privacy that arouses people’s interest of our new product. And more importantly, this creative idea can create more traffic to visit our booths during Thailand Mobile Expo events.

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