Cannes Lions

PRIVATE BANKING

Y&R DUBAI / MASHREQ BANK / 2012

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Overview

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Credits

Overview

Description

Print and poster campaign to communicate that Mashreq Bank's Private Banking services deliver real returns to its clients.

Execution

We wanted to write with numbers, since this is the business language of our target audience. This led us to use numbers as typographic elements that spell out the financial benefits of using Mashreq Bank. So when the reader has seen each word, they can understand Mashreq's ability to make returns from numbers.

Outcome

During the first week of release, Mashreq Bank recorded a 10% increase in call volume and a 12% increase in traffic to their Investment Banking website. They grew their new-to-bank portfolio by 2% in this period.

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