In 2015, Zocdoc launched a series of ads that highlighted the humor in some of the unnecessarily painful parts of patients’ healthcare experience. The “Private Call” spot is a sardonic look at the difficulty many patients face when booking a doctor’s appointment via phone. The spot shows a woman at work whispering “itchy, burning” and “everywhere I have pants” into the receiver as a co-worker catches her in the act.

We needed someone who could do a lot with a little -- who could convey a world of embarrassment and emotional torment behind the eyes.