Cannes Lions

PROCTER & GAMBLE

WIEDEN+KENNEDY, Portland / PROCTER & GAMBLE / 2012

Film
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Film

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In Procter & Gamble’s ongoing effort to support the moms of the world, we wanted to create a spot for the London 2012 Olympic Games that honors the amazing mothers behind Olympic athletes, while also allowing all moms to feel pride in their own accomplishments. The spot shows the hard work moms do to raise their children—a lifetime of chauffeuring their children around, washing their clothes, providing meals on the run and supporting them at practices and competitions—all to see their children succeed. The hardest job in the world, is the best job in the world.

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