Cannes Lions

Prodigal son

DIESTE, Dallas / GOYA FOODS / 2017

Film
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We see a series of different scenarios where Latin kids raised in the U.S. lean towards their American side. We start with a girl who naively asks her mom for a Latin dish: “Nachos” and at that instant, the mother realizes that her daughter is slowly losing her Latin heritage. We listen to the V.O: “That moment when you realize you’re losing your Latin child.” We see a boy screaming in English at the TV while watching American Football and we see the parent’s reactions. Then we see a girl telling her mom than she’d rather have a Sweet 16 rather than a “Quinceañera.” We cut to a desperate father trying to teach soccer to his son and a mom in a car berating his son to speak in Spanish. A super says: “Win them back.” Then we see all these kids happily eating Latin recipes made with GOYA ingredients.

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