Cannes Lions

REAL-LIFE CHEFS

DIESTE, Dallas / GOYA FOODS / 2016

Film
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In this initial anthem film, part of a 5-spot campaign, we peek into the lives of 3 everyday people as they try their best to put together a meal. They each face common struggles in the kitchen, all in the name trying their best. Real-Life Chefs is a battle cry from those who are tired of the picture-perfect Instagram chefs and the 45-barely-available-ingredient recipes you see on TV. Real-Life Chefs is a tribute to amateur cooks everywhere that have burned soup or had dinner parties that ended up with pizza delivery. It’s an invitation to embrace mistakes, ignore the rules and to keep on keeping on. Because with Goya’s great tasting and easy-to-use products everyone can become a Real-Life Chef.

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