Cannes Lions
EURO RSCG INTERACTION, Rio De Janeiro / INTEL / 2001
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Product: Intel products and services for e-business Objective: Shift the Intel Brand image from a microprocessor producer, to a complete and reliable e-Business solutions provider.Target: IT Professionals.Stratey: Promote the idea of man/machine integration throughout history and in the internet era, highlighting Intel's importance to that integration. (Intel is complete) Challenge IT professionals on their equipment, questioning its reliability. (Intel is reliable).
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