Cannes Lions

PROFILE VERIFIER

ALMAPBBDO, Sao Paulo / VISA / 2013

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Overview

Description

Brief:

Verified by Visa is a service that guarantees safety for online shopping because it verifies data that go beyond the password.

Solution:

Thousands of people create fake profiles insocial networks and pretend they are someone else to get a date and have fun at the expense of others. This scenario, in which millions of people are fooled, is perfect to promote Verified by Visa.

We created a plug-in for Google Chrome that spots and alerts against fakes profiles in social networks.

It analyses the profile’s image, updates, friends, comments and gives a warning against the possibility of being fooled.

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12 items

Essential Thanks

DENTSU, Auckland

Essential Thanks

2021, ASB

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