The idea is simplicity. Consent isn't a complicated issue. It’s super simple. If it's not yes, it's no. So we used the simplest visuals possible to explain this: human body parts. And we put our characters in common situations concerning consent and very simply demonstrated our idea. We created three videos, several posters, social posts, gifs and more to get our message out there.

Human body parts as CGI animated characters in short simple videos dealing with common problems around consent. In addition to the videos, we created static executions with posters, social posts and even custom underwear.

Total Campaign Reach

11,000,000 overall Youtube views and counting

411,801,081 Estimated Impressions

231 Countries

Facebook: Campaign content achieved 43x more reach than average content shared from Project Consent content OR Campaign content reach was 4286% higher than average content shared from Project Consent

Twitter: Campaign content achieved 27x more reach than average content shared from Project Consent content OR Campaign content reach was 2699% higher than average content shared from Project Consent

Response Rate

Engagement Rates were 8% higher than industry average on Facebook & 14% Higher than industry average on Twitter

Business Impact

495% increase in Facebook Fans (Page Likes)

332% increase in Twitter Followers

1859% increase in YouTube Subscribers

Change in Behaviour

Mentions obtained during the 2 week campaign period was 125% higher than total mentions obtained over the previous 14 months

11 million overall Youtube views

411,801,081 estimated Impressions