Cannes Lions

Propaganda

DENTSU VIETNAM, Ho Chi Minh City / VIETNAMESE WOMEN'S MUSEUM(BAO TANG PHU NU VIET NAM) / 2017

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Overview

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Credits

Overview

Description

To help connect the Women’s Museum with a new audience, we developed headlines based on global buzzwords and media trends, such as Facebook and women’s rights under Trump, and reignited the ‘Glass Ceiling’ debate. The concept was executed using ‘Propaganda’ style – still the predominant form used for communication in Vietnam and also one that sits well with foreign expats in the country, as well as foreign visitors, who consider it appealing.

Execution

The series of three-poster has a unique look inspired by PROPAGANDA-STYLE in combination with MODERN TOUCH. Utilizing Museum’s old photo collection in a modern general execution, we make a travel-through-time series that is capable to reach modern viewers and bring them through fascinating stories of Vietnamese women across different periods of time. Every design details mean to express one’s strong and fearless spirit. We made this series as our ambition to bring a new, refreshing way of delivering social messages through visual design.

Outcome

See written explanation.

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