Cannes Lions
CUMMINSNITRO, Melbourne / AUSSIE BODIES / 2008
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Protein Revival is a high protein chocolate milk drink formulated for endurance. It's not aimed at athletes, just young men who want a drink that helps them keep doing whatever it is they do.The idea in this commercial is a reverse world. It’s set in a laboratory where the people play the part of the lab rats and the rats observe the people. It’s a humorous twist that allows us to express the serious product benefit in a not so serious way.
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