Cannes Lions

Protex Percentages

RED FUSE PARIS / COLGATE-PALMOLIVE / 2019

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Overview

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Overview

Background

The protections we know may not be as effective as we think. But Protex is practically flawless because it prevents 99.9% of germs. In this campaign we made a comparison between Protex and other forms of protection such as helmets, antiviruses and warning signs.

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