Cannes Lions
Y&R, Sao Paulo / COLGATE-PALMOLIVE / 2012
Overview
Entries
Credits
Description
To promote the new Protex antibacterial soap, we created a commercial in which a woman does everything three times: a typical symptom of a person with OCD. However, when washing hands, it is as if Protex´s effectiveness made her put her mania aside. She just washes them once.
Similar Campaigns
12 items