Cannes Lions

PSFA

DRAFTFCB CAPE TOWN, Cape Town / PENINSULA SCHOOL FEEDING ASSOCIATION / 2013

Awards:

2 Shortlisted Cannes Lions
MP3 Original Language
MP3 Original Language
MP3 Original Language

Overview

Entries

Credits

Overview

Description

PSFA's Lunch Is On Me campaign feeds underprivileged school children that can't afford to bring lunch to school. The campaign uses a sticker mechanic to raise funds through a 10 Rand donation which then goes towards feeding a child for a whole week.

We wanted to demonstrate how little 10 Rand is to the average person yet how valuable it is to a hungry child.

The idea was to make prank calls informing people that they'd won a 10 Rand cash prize and get their real reactions.

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