Cannes Lions

PUBLIC AWARENESS

FIRSTELL COMMUNICATIONS SHANGHAI / GREENPEACE / 2009

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Overview

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Credits

Overview

Execution

We suggested that the Client choose outdoor billboards at high traffic locations in big cities. Normally, there will be extremely bright lights for the billboards at night so we suggested leaving only one light on which would highlight the only message line and also the key idea “Switch off when you don’t need it”. This proved to be an excellent example of how easy saving energy can be.

Outcome

After the installation of the outdoor ads, it drew attention of the people to stop and watch. After a few days, there were news covering this billboard/the creative idea as the stories and became the talk of the town. Some media over the phone interview was conducted for the campaign and the emphasis point from the client side was the importance of switching off the lights.

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2021, GREENPEACE

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