Cannes Lions
GREY NEW YORK, New York / AD COUNCIL / 2015
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Most parenting is is difficult to do in two minutes. Making sure kids brush for 2min, 2x day is easier.
Parents try to teach their kids important life lessons in just two minutes… and fail.
By contrast, we see that spending 2 minutes helping kids brush their teeth is easy, and could protect them from tooth pain forever.
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