Cannes Lions
TIEMPO BBDO, Madrid / RTVE / 2008
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This is a three-spot campaign for Spanish public TV, the broadcaster of the MOTOGP Championships. These spots were launched at the end of the 2007 season. In a humorous fashion it explains that life without the buzz of bike races is boring and monotone for the people who watch TV, or even for the staff who work at the races.
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