“I’ve got guts” is a battle cry that calls our clients to take action based on an idea: to do good campaigns you don’t just need a good agency, you also need daring clients.

The promotion was basically a draw for four trips to different destinations where the winners could do some risky activities. To encourage them to participate, we put our managers in some "difficult" situations where they could set an example. The online and offline actions: A micro-site was developed that included a test for discovering how gusty participants were, which allowed them to enter the holiday prize draw.