Khai’s Creative Metrics (KCM) is an online creative measurement system linked to the Gunn Report – a first by any agency in the world. Used as directed, it provides for an accurate assessment of an Ogilvy employee’s standing in the creative advertising industry. All data is regularly updated for up-to-the-minute reports. There is no preference given to any single awards body, so results remain objective. Sources include all major international, regional and local award shows. The primary and practical use of KCM is to measure: user vs. another user; user vs. Ogilvy; user vs. himself, i.e. his past performance.