Cannes Lions
LIEBRE AMOTINADA IDEAS, Buenos Aires / CANAL / 2006
Overview
Entries
Credits
Execution
Destino Verano is an innovative multibrand advertisement magnifying proposal, with a strong impact in other media. It was a proof of faith by three leading market players, in the joint efforts of an advertisement agency and a network TV channel.
Outcome
Thanks to the power of television, the case received widespread national coverage and exceeded the companies expectations. In addition, Destino Verano (Summer Destination) received coverage in the newspaper and created news in all media.
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