Find a way that expresses the creativity and the identity of the agency. Instead of just putting a big logo on each side.

Selmore is a creative agency based in Amsterdam and named after a small American town in the state of Missouri. To thank our clients for shopping at Selmore we came up with the idea to create shopping bags for various local retailers, like the pharmacy or the liquor store. Each store has its own edgy design and slogan.

Each time clients visit Selmore they ask for a bag from a different store. It’s like collect them all.