Cannes Lions

LIGHT UP YOUR CHRISTMAS

JWT, Amsterdam / JWT / 2013

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Case Film

Overview

Entries

Credits

Overview

Execution

As an ad agency we like to show creativity in everything we do. This Christmas we sent our clients and suppliers a gift to show them what you can do with creativity. In this case: packaging design. Up until now, no-one has ever used design to add value and idea to paraffin blocks. The existing blocks are basic and have no concept at all. The paraffin blocks that we sent our clients and suppliers not only look great but each tell an interesting historical tale about one of the Greatest Fires in History.

Outcome

We received many warm thank yous. But a lot of clients liked the design and the stories behind the blocks so much that they decided not to burn them at all...

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