There are three advantages if employees have Bonus Cards and use public transport: - staff loyalty to the company;- a high level of staff fitness at work; and- better air qualityTarget personnel managers received an envelope on three consecutive days with varying content: handcuffs, energy bar and fan - with a brief message.After the last mailing, personnel managers were contacted through the VBZ key account and received literature. There was a subsequent follow-up to arrange a sales call.

167 mailings were sent. Response: 121 ordered literature packs = 72%.