This is the return of the bridesmaid for a Southwest Airlines campaign which debuted during this past weekend’s March Madness NCAA basketball tournament telecasts. Last year, Southwest launched a couple of spots featuring a hilarious bridesmaid who made her way from wedding to wedding, strutting her stuff on the dance floor.

The casting behind the commercial was the most integral part since our wedding dancer's moves IS the commercial. She is someone we all know - the uninhibited, lovable crazy girl you've seen at a dozen weddings who's always the life of the party. It was important for us to make sure that no matter who you are, you connect with our wedding dancer on some level. The star of the spot is comedian/actress Alice Wetterlund and the second she did her first fist bump into the air, we knew she was the one. Her moves are borderline over-the-top yet organic. Every step comes from honest, unbridled ownership. She has a gravitational pull on people, bringing them into her fun-loving world.