Cannes Lions

PUBLISHER

777INTERACTIVE, Tokyo / KODANSHA / 2012

Awards:

1 Shortlisted Cannes Lions
Presentation Image
Film
Film
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Overview

Entries

Credits

Overview

Execution

We developed an in-store presentation system called the 'Social Bookmark'.Key items were "bookmarks” and bookmarked review by the readers submitted online. These reviews became “bookmarks” which one by one were placed in the in-store POP, becoming a part of a system created in sync with social media.

Outcome

The impact of 'Social Bookmark' led to an increase of 150% in numbers of people actually picking books up in bookstores. People were sifting through the pages, enjoying the bookmarked pages. This type of presentation was the first of its kind in the publishing industry, stirring up quite a buzz, bringing back the much awaited vigour in bookstores all over Japan.

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