Cannes Lions

TITANS ATTACK OSAKA

DENTSU INC, Osaka / KODANSHA / 2016

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Description

We used this pretext to promote the exhibition when it came to Osaka….

TITANS ATTACK OSAKA.

Execution

Attacking Titans appeared one after another in various locations throughout Osaka.

Each appearance was depicted in posters, which were hung at each location.

The locations of the attacks gradually moved closer and closer to the exhibition’s venue.

Outcome

Osaka was filled with photos witnessing the appearance of gigantic humanoids attacking the city in more than 100 locations.

On September 11th as the attacking giants advanced as far as the venue, the exhibition started. With more than 70,000 visitors, the exhibition was a giant success.

Similar Campaigns

12 items

Spotify Arcade

XELEMENT AGENCY, Riyadh

Spotify Arcade

2023, SPOTIFY

(opens in a new tab)