Pulse Machine is a vending machine that rewards the sportsperson's effort with a discount in the product purchase. The bigger the effort, the higher the heart rate. The higher the heart rate, the higher the discount.

This activity accredits the brand in the competitive world of sport and performance, while increasing its trial levels and the probability of choice.

- Spontaneous brand awareness increased by 82% a few months after its launch in the gyms.

- Future purchase intention at the same level of the leading brands, what show that the brand is able to compete with the giants of the market.

- All products available for the campaign in the gyms were consumed, meaning a high number of tryouts.