PUMA is a unique sports apparel brand that sets out to show consumers you can be the best, and still have fun while doing it. But PUMA needed help bringing back the joy in the one consumer touch point it was missing at retail.

Believing in social interfaces that encourage play, one idea we developed was for a wall of in-store iPads that would let customers not only interact with each other, but to literally play with the PUMA brand in store. Here, 32 iPads work together through custom hardware and software that we designed, developed and licensed to PUMA.