Cannes Lions

PUMA SPORTS AND APPAREL

ZULU ALPHA KILO, Toronto / PUMA / 2010

Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Execution

To promote a PUMA event that featured a World Cup qualifying match and foosball tournament, life-size foosball players appeared in key locations across Toronto to play matches. The players remained in character and only moved when people from the crowd turned the handles. To help get the word out, a referee issued yellow cards to pedestrians for mock violations.

Similar Campaigns

12 items

Unlevel Playing Field

BETC HAVAS SAO PAULO, Sao paulo

Unlevel Playing Field

2022, PUMA

(opens in a new tab)