Cannes Lions
ZULU ALPHA KILO, Toronto / PUMA / 2010
Overview
Entries
Credits
Execution
To promote a PUMA event that featured a World Cup qualifying match and foosball tournament, life-size foosball players appeared in key locations across Toronto to play matches. The players remained in character and only moved when people from the crowd turned the handles. To help get the word out, a referee issued yellow cards to pedestrians for mock violations.
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