Cannes Lions

PUNTO 1.8

GIOVANNI+DRAFTFCB, Sao Paulo / FIAT GROUP / 2008

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Overview

Entries

Credits

Overview

Execution

To show people the advantage of a car with "Skydome", we developed an acetate overlay that imitates a sunroof glued to the roof of cars of other brands parked in shopping centers and other public areas, showing in practice how interesting it is to have a Fiat with Skydome.

Outcome

On the weekend following this action, car sales people faced a significant increase in test drives request for the Punto with the Skydome.

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