Cannes Lions
RKCR/Y&R, London / BBC / 2016
Overview
Entries
Credits
Description
The BBC wanted to advertise the upcoming broadcasts of their three biggest dramas, Luther, The Fall and Sherlock.
So, instead of doing the usual montage of programming clips, we edited together past scenes from the three totally different productions as if the biggest and best detectives (Luther, DSI Stella Gibson, Sherlock and Dr Watson) were coming together in the same show
Cutting together sections so that the characters appear to be having a dialogue then, using post production, they were all made to appear to be attending the same murder scene.
Outcome
The edit was a massive task to construct an exciting narrative that not only flowed well as an edit but also where eye-lines matched, reactions were convincing and each detectives personality shone through.
In short;
3 BBC detective shows
10 series runs
37 hours of footage
1 seamless edit
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