Cannes Lions

Pure Detectives

RKCR/Y&R, London / BBC / 2016

Film

Overview

Entries

Credits

Overview

Description

The BBC wanted to advertise the upcoming broadcasts of their three biggest dramas, Luther, The Fall and Sherlock.

So, instead of doing the usual montage of programming clips, we edited together past scenes from the three totally different productions as if the biggest and best detectives (Luther, DSI Stella Gibson, Sherlock and Dr Watson) were coming together in the same show

Cutting together sections so that the characters appear to be having a dialogue then, using post production, they were all made to appear to be attending the same murder scene.

Outcome

The edit was a massive task to construct an exciting narrative that not only flowed well as an edit but also where eye-lines matched, reactions were convincing and each detectives personality shone through.

In short;

3     BBC detective shows

10   series runs

37   hours of footage

1  seamless edit

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