Cannes Lions

NEWSPAPER

DINAMO, Lysaker / VG / 2010

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Film

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A man enters an elevator and pushes the red button clearly marked HELL. When the elevator doors open, he enters a bright room where a man welcomes him. He is impeccably dressed, and apart from the two small horns on his forehead, there is little else suggesting that he is the devil himself.The man sits down. After a while he is getting more and more bored. Finally he asks the devil for a VG (newspaper). The devil smiles and as the smile grows bigger he shakes his head and says: NO.VG - The day wouldn't be the same without it.

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