Cannes Lions

Pure Imagination

NEXUS PRODUCTIONS, London / AUDI / 2017

Film
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The film is a thrilling, aesthetically stunning journey through a world where AI turns dreams into reality. The opening sequence is set in a ultramodern lab with a technician shutting down an AI bot for the night, but the camera zooms into the ‘eye’ of the machine which starts to dream after being switched off. From here the viewer enters the brain/core of this high-tech computer, sparkling with pulsating data which the director has represented visually with beams of light. The audience is then taken on an exhilarating ride of boundless AI imagination: flying through a futuristic city, before blurring into a mountain scenery with a wolf. The natural beauty of the wolf’s eye acts as inspiration for the AI bot, which transforms the image of the eye into the headlights of the car speeding through a tunnel.

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