Cannes Lions

MERCEDES-BENZ 4MATIC

HENDERSON BAS, Toronto / MERCEDES BENZ / 2007

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Overview

Description

Mercedes-Benz 4Matic prides itself on delivering optimal traction and handling no matter what the circumstances may be. To fully explain its features and strengthen awareness a Flash-based microsite was created that replicated the many different types of conditions a driver may face. Approaching the subject from an elegant and almost abstract way, the user experience resulted in feelings of trust and confidence without being overwhelmed by technical details.

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