We wanted to dramatize how incredible little fuel the smart fortwo consumes, so we designed an ad with a small sachet stuck on the page. The sachet contained gasoline and was designed like a gas can. This way we invented the smallest gas can in the world as a symbol for the amazing fuel efficiency of the smart fortwo.

We received lots of positive and spontaneous feedback. This way the already succesful sales of the smart fortwo got a second impulse.