Cannes Lions

SMART FORTWO

JUNG von MATT, Hamburg / MERCEDES BENZ / 2009

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Overview

Entries

Credits

Overview

Execution

We wanted to dramatize how incredible little fuel the smart fortwo consumes, so we designed an ad with a small sachet stuck on the page. The sachet contained gasoline and was designed like a gas can. This way we invented the smallest gas can in the world as a symbol for the amazing fuel efficiency of the smart fortwo.

Outcome

We received lots of positive and spontaneous feedback. This way the already succesful sales of the smart fortwo got a second impulse.

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